The Blueberry Tech

  1. Core Media Types (Paid, Owned, Earned) Owned Media: Digital channels that a company fully controls. Example: A company’s official website, blog, or Instagram profile page. Paid Media: External channels where money is spent to display ads and reach new audiences. Example: Sponsored posts on Facebook or search ads on Google Ads. Earned Media: Free promotion generated naturally by customers through word-of-mouth and shares. Example: A customer posting a photo of a meal on Instagram and tagging the restaurant. 2. Multi-Channel Campaigns & Platform Strengths Multi-Channel Marketing: Running coordinated campaigns across several digital platforms to achieve consistent messaging. Platform Specialization: Instagram: Best for visual storytelling, aesthetic content, and aspirational photos. LinkedIn: Ideal for professional news, corporate hiring, B2B updates, and industry insights. Facebook: Effective for broad audience reach, group discussion...

  Day 5: Search Engine Optimization (SEO), AEO, GEO & Web Analytics Part 1: Theory 1. Traditional SEO (Search Engine Optimization) Definition: Optimizing your site to rank higher in organic list results on search engines like Google. How It Works: Crawlers scan web pages, index them, and show blue links when users search. Goal: Drive clicks to your website. Example: A user searches "best trekking boots in Nepal" ->  Google lists your link on Page 1  ->  The user clicks to visit your store. 2. AEO (Answer Engine Optimization) Definition: Structuring content to provide immediate answers for search engine features (Featured Snippets, Google AI Overviews) and voice assistants (Siri, Alexa). How It Works: Answer engines pull exact sentences, structured lists, or FAQ schema to show an instant answer directly on the search page. Goal: Become the single direct answer for a targeted question. Example: A user asks "What is the height of Moun...

  Part 1: Theory 1. What is DNS (Domain Name System)? Definition: DNS works like the phonebook of the internet. It translates human-friendly web addresses into numbers that computers understand. IP Routing: Computers connect to each other using numerical addresses called IP addresses (e.g., 216.239.32.21 ). DNS routes users automatically so they do not need to memorize these numbers. Real-Life Example: Phonebook: Searching for "Sujan" gives you 9800000000 . DNS: Searching for mybrand.com.np gives the computer IP address 216.239.32.21 . 2. Main DNS Record Types Nameservers (NS): Tell the internet which server manages your DNS records. A Record (Address Record): Connects a domain directly to a numerical web server IP address. Example: Points mybrand.com.np \rightarrow 216.239.32.21 . CNAME Record (Canonical Name): Connects a domain or sub-domain to another domain name instead of an IP address. Example: Points [www.mybrand.com](https://...

  Part 1: Theory 1. What is Content Marketing? Definition: Creating and sharing useful, interesting, and regular online material (text, photos, videos) to attract and engage customers. Main Goal: Help customers solve problems and build trust so they buy from you later. Example: Bad Approach: Posting "Buy my organic tea now for $10!" every single day. Content Marketing Approach: Posting a video showing "5 Health Benefits of Drinking Green Tea Daily," then suggesting your tea brand at the end. 2. The Content Marketing Funnel (ToFu / MoFu / BoFu) Customers go through stages before buying. You must create different content for each stage. Top of Funnel (ToFu) – Awareness Stage: Goal: Get attention from people who do not know your business yet. Focus: Educational, helpful, or entertaining content. No direct selling. Format: Short social posts, infographics, basic blog articles, reels. Example (Bakery): "5 Simple Tips to Store Fresh Bread ...

  Concepts 1. What is Digital Marketing? Definition: Using digital tools (websites, social media, search engines) to reach customers, sell products, and build relationships. Key Goal: Being active where your target customers spend their time. Example: A local shoe shop in Kathmandu puts a paper poster outside their shop \rightarrow Traditional Marketing . That same shoe shop creates a Facebook page and runs ads \rightarrow Digital Marketing . 2. Situation Analysis Definition: Assessing where your business stands right now before starting any digital marketing activities. 3 Main Areas to Review: Customer Analysis: Who are your buyers, and what devices do they use? Competitor Analysis: What are rival businesses doing online? Internal Performance: How well are your current web pages or social channels performing? Example: A new online cake shop reviews rival bakeries in their city and finds that competitors reply slowly on Instagram and lack an online menu...

This is the overall syllabus for the Digital Marketing Workshop that we are conducting for MBA students in KMC college. Workshop Structure & Breakdown Day 1: Digital Marketing Strategy & Audience Persona Theory (30 mins): Introduction to digital marketing, situational analysis, competitor digital audits, and target audience definition (RACE framework & customer personas). Practical (30 mins): Students select a real or hypothetical business, define 3 core digital objectives, and draft a initial customer persona. Day 2: Content Planning & Editorial Calendars with Notion Theory (20 mins): Principles of content marketing, ToFu/MoFu/BoFu funnels, and managing editorial calendars. Practical (40 mins): Set up a Notion workspace. Create a Content Calendar board/database with columns for Platform, Content Type, Target Persona, Publishing Date, and Status . Day 3: Website Creation (Blogger) & Content Drafting Theory (20 mins): Role of owned media, blogs, do...