The Blueberry Tech

  Part 1: Theory 1. What is Content Marketing? Definition: Creating and sharing useful, interesting, and regular online material (text, photos, videos) to attract and engage customers. Main Goal: Help customers solve problems and build trust so they buy from you later. Example: Bad Approach: Posting "Buy my organic tea now for $10!" every single day. Content Marketing Approach: Posting a video showing "5 Health Benefits of Drinking Green Tea Daily," then suggesting your tea brand at the end. 2. The Content Marketing Funnel (ToFu / MoFu / BoFu) Customers go through stages before buying. You must create different content for each stage. Top of Funnel (ToFu) – Awareness Stage: Goal: Get attention from people who do not know your business yet. Focus: Educational, helpful, or entertaining content. No direct selling. Format: Short social posts, infographics, basic blog articles, reels. Example (Bakery): "5 Simple Tips to Store Fresh Bread ...

  Concepts 1. What is Digital Marketing? Definition: Using digital tools (websites, social media, search engines) to reach customers, sell products, and build relationships. Key Goal: Being active where your target customers spend their time. Example: A local shoe shop in Kathmandu puts a paper poster outside their shop \rightarrow Traditional Marketing . That same shoe shop creates a Facebook page and runs ads \rightarrow Digital Marketing . 2. Situation Analysis Definition: Assessing where your business stands right now before starting any digital marketing activities. 3 Main Areas to Review: Customer Analysis: Who are your buyers, and what devices do they use? Competitor Analysis: What are rival businesses doing online? Internal Performance: How well are your current web pages or social channels performing? Example: A new online cake shop reviews rival bakeries in their city and finds that competitors reply slowly on Instagram and lack an online menu...

 This is the overall syllabus for the Digital Marketing Workshop that we are conducting for MBA students in KMC college. Workshop Structure & Breakdown Day 1: Digital Marketing Strategy & Audience Persona Theory (30 mins): Introduction to digital marketing, situational analysis, competitor digital audits, and target audience definition (RACE framework & customer personas). Practical (30 mins): Students select a real or hypothetical business, define 3 core digital objectives, and draft a initial customer persona. Day 2: Content Planning & Editorial Calendars with Notion Theory (20 mins): Principles of content marketing, ToFu/MoFu/BoFu funnels, and managing editorial calendars. Practical (40 mins): Set up a Notion workspace. Create a Content Calendar board/database with columns for Platform, Content Type, Target Persona, Publishing Date, and Status . Day 3: Website Creation (Blogger) & Content Drafting Theory (20 mins): Role of owned media, blog...